Four decades of
intentional design.
Etan Rozin has been designing user interfaces for computer application programs since 1984. Designs were done for various platforms and a wide variety of applications, presentations, web sites and desktop application programs.
A hands-on approach is used — applying theory and many prototypes, simulations and sketches in an iterative design process. The goal is always to create interfaces that are both intuitive and elegant.
As Principal of InsideOut Designs (est. 1996), Etan has served clients ranging from global corporations like Nokia, Kodak, and EMC to innovative startups across the technology, healthcare, and media industries.
Founder of Huminz (2021), an online service for building life stories and bringing those stories to life. Also active in SANGO-Kenya, a grassroots initiative supporting sustainable development and community empowerment in rural Kenya.
Design Process
An iterative, feedback-driven methodology using progressively more detailed mockups — as close as possible to the target platform at each stage.